> How ChatGPT Apps could revolutionize SMB marketing and growth

🧠 A new paradigm: apps inside the conversation

OpenAI has redefined the concept of "application."
With theApps SDK, developers can create experiences integrated within ChatGPT, allowing users to perform real actions-such as making reservations, purchases or consulting information-without leaving the chat.

In practice, software becomes dialogue: no longer buttons or forms, but conversations that generate actions.

💬 Reflection for SMEs.

Enterprises that understand this transformation can fit in At the exact moment when the purchase intention arises.
A local small business, artisan, or consultant may be featured in ChatGPT at the time the user is looking for a solution, Reducing the distance between demand and conversion to zero.

💬 What does "conversational" mean in modern marketing

In the context of ChatGPT, "conversational" means creating useful and natural interactions.
The user no longer navigates between pages, but converses with an assistant who understands the context and acts.

Practical example:

"Find a Japanese restaurant near me" → built-in app shows three options → user makes reservations directly in the chat.

🎯 Impact on marketing

This type of interaction shortens the conversion funnel.
No more need for landing pages, forms or external bots: everything happens at the point of maximum attention.
For SMEs, this is an opportunity to convert in real time and create more fluid and human customer experiences.

⚙️ The key principles of ChatGPT Apps according to OpenAI

1. Natural: Integrate into the chat flow.
2. Smart: Understanding the user's context.
3. Simple: One goal for each interaction.
4. Responsive: respond quickly.
5. Accessible: usable by all, without barriers.

💡 Reflection for companies.

These principles coincide with what every brand should pursue online: simplicity, clarity and trust.
An app that complies with these rules is not only usable, but builds relationship And consolidates brand perception.

🚀 Use cases and opportunities for enterprises.

Ideal for ChatGPT Apps:

• Reservations, orders, estimates, tracking.
• Short interactions with immediate value.
• Simple and concise visualizations.

To be avoided:

• Long or promotional texts.
• Complex or invasive processes.
• Advertising or irrelevant messages.

💭 Strategic Reflection

Companies that develop solving experiences - non-promotional - will be awarded.
Instead of pushing a product, they will be able to simplify the user experience, building trust and brand recognition.
Any useful response is a form of relationship marketing.

🧩 The display modes: from Inline to Fullscreen

🔹 Inline

Cards and carousels integrated into the chat for quick actions and direct suggestions.

🔹 Fullscreen

For interactive interfaces (maps, configurators, catalogs) with always-on chat.

🔹 Picture-in-Picture

Persistent window for live experiences, courses or interactive content.

🔎 Reflection for SMEs.

Each mode represents a different level of relationship.
An e-commerce company can use inline cards to show offers, a service company can take advantage of fullscreen mode for guided consultations.
It is a new form of Digital presence within the user experience, not out of it.

🎨 Design and visual consistency: trust and recognition

OpenAI imposes visual standards consistent with ChatGPT:

• System colors and fonts.
• Simple icons and uniform proportions.
• No redundant logos or intrusive graphics.

💡 Reflection of branding.

In the new ecosystem, brand strength is measured by consistency, not from the logo.
A company that communicates value in an understated and functional way conveys reliability, the most important asset in modern marketing.

♿ Accessibility and tone: communicating without barriers

Apps must be readable, navigable, and understandable for everyone.
Any text must be clear, useful, and consistent with ChatGPT's voice.
Promises and promotional language give way to clarity and real value.

💭 Reflection for corporate copywriting.

The future of communication is transparent.
SMEs will have to learn how to write not to sell, but to help, becoming an active part of the AI information flow.
Those who understand it now will build tomorrow's reputation.

📈 Impact and benefits for SMEs.

ChatGPT Apps represent a New interface between customers and companies.
They enable:

• Offer assistance or instant quotes.
• Automate sales or booking processes.
• Creating personalized and interactive experiences.
• Building customer loyalty with natural language.

🧭 Concluding reflection.

In traditional marketing, the customer came to the company.
In conversational marketing, is the company to be found in the conversation.
This shifts the center of gravity of the business: those who will be present inside ChatGPT, will be perceived as part of the solution, not just as a provider.

🤝 Do you want to develop your own App for ChatGPT?

We of WebWakeUp.com e An Idea For Business (AIFB.ch) we are ready to develop Apps based on the OpenAI Apps SDK, integrated directly into ChatGPT.
We offer you a free consultation To figure out how to bring your product or service inside the conversation, turning interaction into concrete value.

👉 Contact us today: Let's create together the next generation of conversational experiences for your business.