There's a scene that repeats itself every day on thousands of eCommerce sites: a customer comes to a product page, absentmindedly scrolls down, pauses for a moment on the price, then comes back and disappears into thin air. You almost convinced him, but something didn't work.<\/p>\n\n\n\n
It is like a salesman who, at the time of closing the deal, gets distracted and lets the customer leave. You can't allow that.<\/p>\n\n\n\n
A well made product page<\/strong> is your best salesperson: he must welcome, inform, convince and close the sale without hesitation<\/strong>.<\/p>\n\n\n\n See How best to structure it<\/strong>, avoiding mistakes that cost you sales every day.<\/p>\n\n\n\n Have you ever noticed that in supermarkets the most purchased items are always at the bottom? That's because they force you to pass by dozens of other products. But online things work the other way around: if the user does not immediately find what they are looking for, they leave the page without looking back<\/strong>.<\/p>\n\n\n\n For this, the navigation of your product page must be fluid, frictionless<\/strong>.<\/p>\n\n\n\n While scrolling, the user should always have at hand The product name, main image, price and purchase button<\/strong>. If he has to go back up to find this information, you have already lost points.<\/p>\n\n\n\n A sticky navigation<\/strong> is like an assistant who stays by the user's side throughout the journey, ready to intervene when necessary.<\/p>\n\n\n\n And that's not enough:<\/p>\n\n\n\n A small detail? Maybe. But in the world of eCommerce, details make the difference between a site that sells and one that accumulates useless visits<\/strong>.<\/p>\n\n\n\n Read this sentence: \"Smartwatch with AMOLED screen and long battery life\"<\/em>. Did it excite you? Probably not.<\/p>\n\n\n\n Now try this: \"AMOLED Smartwatch - One month of battery life, zero worries.\"<\/em>.<\/p>\n\n\n\n The difference? The second title not only describes, but promises something<\/strong>. The customer does not want a simple watch: wants to forget about the low battery and have a screen that looks good in the sunshine<\/strong>.<\/p>\n\n\n\n The user must immediately see the average ratings and total number of reviews<\/strong>. Why? Because if 200 people gave 4.8 stars to a product, the customer is already closer to the purchase<\/strong>.<\/p>\n\n\n\n And next to the title, add the three main benefits<\/strong>, accompanied by icons \u2705. Because if you give them a reason to continue, they probably will.<\/p>\n\n\n\n Have you ever bought a product online without looking at the pictures? Haven't you? Neither has your customer.<\/p>\n\n\n\n Images of a product page are not just to showcase the product, but to make people want it<\/strong>.<\/p>\n\n\n\n This is what is needed:<\/p>\n\n\n\n Also, the video. Because words convince, but pictures sell<\/strong>. If the client can see the product in use<\/strong>, his brain will already consider it his own.<\/p>\n\n\n\n The Buy Now button<\/strong> \u00e8 the most important element of the page<\/strong>. If it is not clear, visible and irresistible, the customer will hesitate.<\/p>\n\n\n\n Here's what to do:<\/p>\n\n\n\n Also, let's talk about transparency:<\/p>\n\n\n\n Ah, what if the shipping is free<\/strong>... shout it out loud.<\/p>\n\n\n\n Do you know what happens when a customer sees zero reviews<\/strong> On a product? It behaves as if it were defective or unreliable<\/strong>, even if it is the best in the world.<\/p>\n\n\n\n Therefore:<\/p>\n\n\n\n And if your product has been reviewed by media or influencer<\/strong>, place their logos on the page. No need to brag, but a little social proof never hurt anyone<\/strong>.<\/p>\n\n\n\n Who buys a phone, may want a cover. The person who buys a shirt may want it in multiple colors.<\/p>\n\n\n\n Use these strategies to increase the average order value:<\/p>\n\n\n\n A product page is not a list of specifications. \u00c8 a conversation with the client<\/strong>, and his goal is only one: close the sale<\/strong>.<\/p>\n\n\n\n If your product page is not doing its job, you are losing money<\/strong>.<\/p>\n\n\n\n I and my team know how to create pages that sell<\/strong>. If you want to turn your eCommerce into a system that generates sales instead of losing customers, contact us today<\/strong>. \ud83d\ude80<\/p>","protected":false},"excerpt":{"rendered":" C\u2019\u00e8 una scena che si ripete ogni giorno su migliaia di eCommerce: un cliente arriva su una pagina prodotto, scorre distrattamente, si ferma un attimo sul prezzo, poi torna indietro e sparisce nel nulla. Lo hai quasi convinto, ma qualcosa non ha funzionato. \u00c8 come un venditore che, al momento di chiudere l’affare, si distrae […]<\/p>\n","protected":false},"author":1,"featured_media":35261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,401,34,21],"tags":[407,384,399,420,419,421],"class_list":["post-35259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business","category-designrispostadiretta","category-marketing","tag-design","tag-e-commerce","tag-marketing","tag-pagina-prodotto","tag-sviluppo-e-commerce","tag-woocommerce"],"meta_box":{"articolo_correlato_di_approfondimento":"","data_pubblicazione_sui_social":"1738753242","pubblicato_sui_social":"true","immagine_generata":"true"},"_links":{"self":[{"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/posts\/35259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/comments?post=35259"}],"version-history":[{"count":1,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/posts\/35259\/revisions"}],"predecessor-version":[{"id":35260,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/posts\/35259\/revisions\/35260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/media\/35261"}],"wp:attachment":[{"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/media?parent=35259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/categories?post=35259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/tags?post=35259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Navigation Experience: The Customer Should Never Feel Lost<\/strong><\/h2>\n\n\n\n
Sticky Navigation: The Ariadne's Thread for the Customer<\/strong><\/h3>\n\n\n\n
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Title and Description: 3 Seconds to Win it or Lose it<\/strong><\/h2>\n\n\n\n
How to Write a Perfect Title?<\/strong><\/h3>\n\n\n\n
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Reviews Must Be Immediately Visible<\/strong><\/h3>\n\n\n\n
The Pictures: The Customer Must Touch with the Eyes<\/strong><\/h2>\n\n\n\n
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CTAs and Purchase Options: The Moment of Truth<\/strong><\/h2>\n\n\n\n
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Reviews and Social Proof: Without Trust, No Sales<\/strong><\/h2>\n\n\n\n
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Do you want to sell more? Offer More<\/strong><\/h2>\n\n\n\n
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Does Your Product Page Really Work?<\/strong><\/h2>\n\n\n\n