OpenAI has redefined the concept of \"application.\" In practice, software becomes dialogue<\/strong>: no longer buttons or forms, but conversations that generate actions.<\/p>\n\n\n\n Enterprises that understand this transformation can fit in At the exact moment when the purchase intention arises<\/strong>. In the context of ChatGPT, \"conversational\" means creating useful and natural interactions<\/strong>. Practical example:<\/p>\n\n\n\n \"Find a Japanese restaurant near me\" \u2192 built-in app shows three options \u2192 user makes reservations directly in the chat.<\/p>\n<\/blockquote>\n\n\n\n This type of interaction shortens the conversion funnel<\/strong>. These principles coincide with what every brand should pursue online<\/strong>: simplicity, clarity and trust. Ideal for ChatGPT Apps:<\/strong><\/p>\n\n\n\n To be avoided:<\/strong><\/p>\n\n\n\n Companies that develop solving experiences<\/strong> - non-promotional - will be awarded. Cards and carousels integrated into the chat for quick actions and direct suggestions.<\/p>\n\n\n\n For interactive interfaces (maps, configurators, catalogs) with always-on chat.<\/p>\n\n\n\n Persistent window for live experiences, courses or interactive content.<\/p>\n\n\n\n Each mode represents a different level of relationship<\/strong>. OpenAI imposes visual standards consistent with ChatGPT:<\/p>\n\n\n\n In the new ecosystem, brand strength is measured by consistency<\/strong>, not from the logo. Apps must be readable, navigable, and understandable for everyone. The future of communication is transparent. ChatGPT Apps represent a New interface between customers and companies<\/strong>. In traditional marketing, the customer came to the company. We of WebWakeUp.com<\/a><\/strong> e An Idea For Business (AIFB.ch)<\/a><\/strong> we are ready to develop Apps based on the OpenAI Apps SDK<\/strong>, integrated directly into ChatGPT. \ud83d\udc49 Contact us today: Let's create together the next generation of conversational experiences for your business.<\/strong><\/p>","protected":false},"excerpt":{"rendered":" \ud83e\udde0 Un nuovo paradigma: le app dentro la conversazione OpenAI ha ridefinito il concetto di \u201capplicazione\u201d.Con l\u2019Apps SDK, gli sviluppatori possono creare esperienze integrate dentro ChatGPT, permettendo agli utenti di compiere azioni reali \u2013 come prenotare, acquistare o consultare informazioni \u2013 senza uscire dalla chat. In pratica, il software diventa dialogo: non pi\u00f9 pulsanti o […]<\/p>\n","protected":false},"author":1,"featured_media":55146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[406,21,1],"tags":[],"class_list":["post-55143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligenza-artificiale","category-marketing","category-non-categorizzato"],"meta_box":{"articolo_correlato_di_approfondimento":"","data_pubblicazione_sui_social":"1759848045","pubblicato_sui_social":"true","immagine_generata":"true"},"_links":{"self":[{"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/posts\/55143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/comments?post=55143"}],"version-history":[{"count":3,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/posts\/55143\/revisions"}],"predecessor-version":[{"id":55147,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/posts\/55143\/revisions\/55147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/media\/55146"}],"wp:attachment":[{"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/media?parent=55143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/categories?post=55143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edoardoguzzi.com\/en\/wp-json\/wp\/v2\/tags?post=55143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
With theApps SDK<\/strong>, developers can create experiences integrated within ChatGPT<\/strong>, allowing users to perform real actions-such as making reservations, purchases or consulting information-without leaving the chat.<\/p>\n\n\n\n\ud83d\udcac Reflection for SMEs.<\/h3>\n\n\n\n
A local small business, artisan, or consultant may be featured in ChatGPT at the time the user is looking for a solution, Reducing the distance between demand and conversion to zero<\/strong>.<\/p>\n\n\n\n\ud83d\udcac What does \"conversational\" mean in modern marketing<\/h2>\n\n\n\n
The user no longer navigates between pages, but converses with an assistant who understands<\/em> the context and acts<\/em>.<\/p>\n\n\n\n\n
\ud83c\udfaf Impact on marketing<\/h3>\n\n\n\n
No more need for landing pages, forms or external bots: everything happens at the point of maximum attention.
For SMEs, this is an opportunity to convert in real time<\/strong> and create more fluid and human customer experiences.<\/p>\n\n\n\n\u2699\ufe0f The key principles of ChatGPT Apps according to OpenAI<\/h2>\n\n\n\n
\n
\ud83d\udca1 Reflection for companies.<\/h3>\n\n\n\n
An app that complies with these rules is not only usable, but builds relationship<\/strong> And consolidates brand perception.<\/p>\n\n\n\n\ud83d\ude80 Use cases and opportunities for enterprises.<\/h2>\n\n\n\n
\n
\n
\ud83d\udcad Strategic Reflection<\/h3>\n\n\n\n
Instead of pushing a product, they will be able to simplify the user experience<\/strong>, building trust and brand recognition.
Any useful response is a form of relationship marketing.<\/p>\n\n\n\n\ud83e\udde9 The display modes: from Inline to Fullscreen<\/h2>\n\n\n\n
\ud83d\udd39 Inline<\/h3>\n\n\n\n
\ud83d\udd39 Fullscreen<\/h3>\n\n\n\n
\ud83d\udd39 Picture-in-Picture<\/h3>\n\n\n\n
\ud83d\udd0e Reflection for SMEs.<\/h3>\n\n\n\n
An e-commerce company can use inline cards to show offers, a service company can take advantage of fullscreen mode for guided consultations.
It is a new form of Digital presence within the user experience<\/em>, not out of it.<\/p>\n\n\n\n\ud83c\udfa8 Design and visual consistency: trust and recognition<\/h2>\n\n\n\n
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\ud83d\udca1 Reflection of branding.<\/h3>\n\n\n\n
A company that communicates value in an understated and functional way conveys reliability<\/strong>, the most important asset in modern marketing.<\/p>\n\n\n\n\u267f Accessibility and tone: communicating without barriers<\/h2>\n\n\n\n
Any text must be clear, useful, and consistent with ChatGPT's voice.
Promises and promotional language give way to clarity and real value<\/strong>.<\/p>\n\n\n\n\ud83d\udcad Reflection for corporate copywriting.<\/h3>\n\n\n\n
SMEs will have to learn how to write not to sell, but to help<\/strong>, becoming an active part of the AI information flow.
Those who understand it now will build tomorrow's reputation.<\/p>\n\n\n\n\ud83d\udcc8 Impact and benefits for SMEs.<\/h2>\n\n\n\n
They enable:<\/p>\n\n\n\n\n
\ud83e\udded Concluding reflection.<\/h3>\n\n\n\n
In conversational marketing, is the company to be found in the conversation<\/strong>.
This shifts the center of gravity of the business: those who will be present inside ChatGPT, will be perceived as part of the solution<\/em>, not just as a provider.<\/p>\n\n\n\n\ud83e\udd1d Do you want to develop your own App for ChatGPT?<\/h2>\n\n\n\n
We offer you a free consultation<\/strong> To figure out how to bring your product or service inside the conversation<\/strong>, turning interaction into concrete value.<\/p>\n\n\n\n