Slow or unstable website
Slow pages, risky updates, an unstable checkout process, and recurring errors.
First check: performance, logs, hosting, themes, plugins, and maintenance.
Edoardo Guzzi · Technical Consultant
Technical consultant for websites, automation, and applied AI.
I handle the technical side of things when the digital world gets complicated: WordPress and WooCommerce, technical SEO, GEO and AEO, cybersecurity, manual processes, API integrations, CRM, Odoo, and AI tools. First, I identify where time, visibility, or control are being lost. Then I address the root cause that’s actually having an impact.
I work remotely with companies and professionals in Italy and Switzerland.
FOCUS / Real problems come before toolsWordPress · WooCommerce · SEO/GEO/AEO · Cybersecurity · n8n · API · CRM · OdooItaly / Switzerland / remote
01 / Diagnosis
When digital technology slows down work, that symptom is just the beginning.
A slow, vulnerable, or hard-to-find website, data duplicated three times, or an AI agent that makes mistakes—these issues aren’t solved by adding yet another tool. You have to start with the actual workflow, traffic, indexing, attack surface, and operational consequences.
Manual Steps
Data re-entered, notifications missed, reports reconstructed every week.
First check: frequency, errors, accountability, and areas where human verification is needed.
Disconnected devices
WooCommerce, CRM, Odoo, newsletters, and management systems with different data.
First check: APIs, webhooks, mapping, permissions, retries, and traceability.
AI Without a Task
An interesting model, but no stable input or verifiable results.
First check: objective, acceptable data, limits, review, and cost of error.
Weak organic visibility
Unindexed pages, unclear intent, or content that search engines and AI assistants have trouble understanding.
First check: crawling and indexing, architecture, content, structured data, internal linking, entities, and citability.
Security and Continuity
Shared access, vulnerable plugins, untested backups, missing logs, or incidents handled haphazardly.
First check: privileges, updates, attack surface, monitoring, backup and recovery, incident response.
02 / Areas of Focus
I'm commenting on the issue, not on the list of tools.
The service varies depending on the problem. Sometimes we need to fix an existing foundation; other times, we need to improve visibility and security, integrate systems, automate a process, or build a specialized tool.
Websites and E-commerce
Correct and stabilizeWordPress, WooCommerce, performance, maintenance, accessibility, technical SEO, and development when the existing solution isn't enough.
Operational Automation
Reducing Repetitive Workn8n workflows and automations with checks, notifications, retries, and clear error handling.
Integrations
Sharing Reliable DataAPIs, webhooks, CRM, Odoo, e-commerce, and connected internal systems—all without losing track of origin, status, and accountability.
Applied AI
Assign a trackable taskAnalysis, triage, assistance, and agents only when inputs, outputs, limits, and human review are defined.
SEO, GEO, and AEO
To Be Found and UnderstoodTechnical SEO and optimization for generative and conversational search engines: content architecture, structured data, internal linking, entities, and citability.
Cybersecurity
Reducing Operational RiskHardening, access and privileges, vulnerabilities, backups, monitoring, and incident response to protect data, business continuity, and reputation.
If all it takes is to reduce complexity, I won't propose another platform. If we need to build something, it must remain understandable and maintainable.
03 / Method
First, a diagnosis; then, a decision.
The first conversation is meant to understand the context, urgency, and tools involved—not to sell you a solution that was prepared before we even heard you out.
Context
What doesn't add up, who uses the system, and what access rights and restrictions exist.
Diagnosis
Causes, dependencies, risk, available data, and the cost of inaction.
Presentation
Fix, connect, automate, or build: just what you need.
Delivery
Audits, documentation, and continuity with WebWakeUp as required by the project.
04 / Profile
Technical position with operational responsibilities.
I am Edoardo Guzzi, technical consultant and co-founder of WebWakeUp. My work spans web development, SEO/GEO/AEO, cybersecurity, support, automation, integrations, and applied AI. My role is to translate a business problem into a technical solution that remains sound even after delivery.
WhereItaly · Switzerland · remote
10+
years of experience with websites, technical support, automation, and integrations.
50+
companies and professionals who receive one-time or ongoing support.
158+
Websites, landing pages, sales pages, and digital tools that have been created or updated.
2124+
Technical requests, support tickets, and operational issues handled over time.
05 / Technologies
Technologies for work, study, and maintenance.
I choose the tools based on the existing system, the type of work, and who will be responsible for maintaining it afterward.
People I work with
- HTML5
- CSS3
- PHP
- Sass
- Python
- JavaScript
- React
- Astro
- Node.js
- Laravel
Further Reading
- Kotlin
- TypeScript
- Go
- Rust
- Express
- Flutter
- Dart
Historical context / rare usage
- jQuery
- C#
- C++
06 / APPLIED AI
AI is now part of our daily work.
In our day-to-day work, we use these tools to speed up research, development, testing, documentation, and repetitive tasks. For our core work, we prioritize top-of-the-line models, selected by comparing public benchmarks and internal tests; others serve as secondary tools, used less frequently. Technical oversight remains a human task, but it takes less time to arrive at a verified result.
| ECOSYSTEM | MODELS AND ENVIRONMENTS |
|---|---|
| MAIN MODELS | |
| A01OpenAI | GPT-5.6 Sol / Codex |
| A02Anthropic | Claude Opus 4.8 / Claude Fable 5 / Claude Code |
| A03Z.ai | GLM 5.2 |
| A04Moonshot AI | Kimi K3 |
| SECONDARY MODELS / LESS FREQUENT USE | |
| B01DeepSeek | DeepSeek 4 Pro |
| B02Google | Gemini 3.1 / Antigravity / Gemini CLI |
| B03xAI | Grok 4.5 / Grok Build |
Shorter operating time means lower costs and, when the project allows, a lower price for the customer and faster delivery.
07 / ECOSYSTEM AND PROJECTS
Tools and archives you can actually open.
Six public references covering professional activities, teamwork, tools, and archives with different statuses.
P / 01
ColibotAI
A free extension for translating, summarizing, and explaining selected text on the web, using the AI built into Chrome or a provider of the user's choice.
Open ColibotAIAn Idea For Business
Professional ExperiencePublic reference to my professional work.
Visit AIFBWebWakeUp
TeamThe website of the team I work with on web projects, automation, integrations, and technical support.
Visit WebWakeUpWWU Withdrawal Button
Active · WordPress.orgAn open-source plugin for implementing an online return process in WooCommerce, FluentCart, and Easy Digital Downloads.
Open the projectOpen Gelato
Online ArchiveA free public archive on ingredients, recipes, techniques, mistakes, and corrections in gelato.
Visit Open GelatoOpen Pizza
Coming SoonA project focused on pizza, dough, flour, fermentation, and the oven. The public page notes that the first pieces of content are still in progress.
View status08 / QUICK NEWS
Technical Updates, in Brief.
Updates and technical notes that don't need to be turned into a lengthy guide.
All Quick NewsTOON Format, will it replace JSON for artificial intelligence?
Sorry if I’m always pouring cold water on things, but for the past few days, news has been circulating abroad (and for the past few hours in Italy as well) about an alleged “super-mega revolution” in the world of artificial intelligence. A new “format” for managing information has been unveiled…
How to unlock developer mode for ChatGPT's tem/business plan
If you have a team/business subscription to ChatGPT and are looking for developer mode, until a few hours ago it wasn't possible to enable it due to a series of bugs introduced by OpenAI itself; now, however, it is possible to access it, but it's extremely complicated (they'll probably fix it too…
OpenAI releases image generation API. And now, everyone is complying.
As OpenAI officially releases its image-generation API (gpt-image-1), major companies—from Adobe to Figma to Airtable—are doing what’s expected: they’re stopping their resistance and lining up to integrate it. After all,…
OpenAI has released GPT-4.1
As usual, OpenAI has come out with something new: OpenAI has released GPT-4.1. Yes, yet another “improved AI”—a new model. Here’s the gist: ▸ It reads and processes long documents (up to 1 million tokens—pretty useful stuff…
09 / BLOG
Security, automation, privacy, and digital tools.
Guides and analyses to help you understand what’s changing, which risks are real, and what steps make sense to take before making any changes to a system.
Anthropic's Agent Skills inside n8n: how it's really done
It happens on a Thursday. The agent has been responding poorly for a week, and when you finally open the system prompt, you realize why: 8,000 tokens, all in one block. Always in context. Even when the user is just asking to translate an email. It’s called prompt bloat…
New newsletter rules: GDPR and Pixel Tracking - what changes and what to do
It happens on a Thursday. The Data Protection Authority publishes a 48-page ruling, and within 40 minutes, Italian marketers’ WhatsApp groups are flooded with three-minute audio messages from people who haven’t read the document but have…
How ChatGPT Apps Could Revolutionize SME Marketing and Growth
🧠 A New Paradigm: Apps Within the Conversation OpenAI has redefined the concept of an “application.” With the Apps SDK, developers can create experiences integrated within ChatGPT, allowing users to perform real-world actions—such as booking, purchasing, or …
Web Accessibility and E-commerce: Comprehensive Guide to Inclusive and Compliant Sites
What Is Web Accessibility and Why Is It Important? Web accessibility means designing websites and applications so that anyone can use them, regardless of disabilities or individual limitations. In practice, an accessible website removes technical barriers that imp…
OpenAI Officially Launches Connectors for ChatGPT
OpenAI has officially launched (in beta) Connectors for ChatGPT (see the official announcement here), a new feature designed to integrate with your apps and business data sources such as Google Drive, GitHub, SharePoint, Dropbox, and many others. The result? A much more useful ChatGPT, ope…
The invisible danger of turnkey SaaS platforms: Alternative to teachable and skool.com
When you create online courses or digital platforms, SaaS services like Teachable, Kajabi, Thinkific, Podia, or Skool.com seem like the perfect solutions: quick, simple, and free of technical complications. However, behind this apparent simplicity lies a significant risk and…
10 / FAQ
Questions Before You Begin.
Straightforward answers on when technical interventions, automation, or AI make sense.
Is it always necessary to rebuild a WordPress or WooCommerce site?
No. First, I check performance, hosting, plugins, the theme, content, and maintenance. A targeted fix can be more useful and less expensive than a complete overhaul.
Which process should be automated first?
The repetitive tasks that currently waste time, cause errors, or hold others back. First, map out the process; then decide whether n8n or another tool is truly suitable.
Can you integrate tools you're already using, such as CRM, Odoo, and WooCommerce?
Yes. The work often starts with existing systems. I evaluate APIs, webhooks, data quality, permissions, errors, and maintenance before connecting the data flows.
How do you implement AI without losing control?
I start with a specific task, permitted data, verifiable output, and human accountability. If these boundaries aren't clear, AI isn't the solution yet.
Do you work with companies in Italy and Switzerland?
Yes. I work remotely with companies and professionals in Italy and Switzerland. For projects that require more ongoing support or specialized expertise, the WebWakeUp team also gets involved.
11 / FIRST STEP
Let's start with the problem, not with the quote that's already been written.
Tell me what doesn't add up, which tools are involved, and how urgent it is. We'll figure out whether immediate action is needed, whether a work plan is required, or whether it's enough to simply streamline what's already in place, without adding any new tools.
Schedule an initial call