Category: Laws and Obligations

New newsletter rules: GDPR and Pixel Tracking - what changes and what to do

It happens on a Thursday. The Privacy Guarantor publishes a forty-eight-page measure, and within forty minutes the WhatsApp groups of Italian marketers are filled with three-minute audios of people who haven't read the document but already have a very strong opinion. Classic. I have read the whole document(if you believe!). It is called measure No. [...]

Web Accessibility and E-commerce: Comprehensive Guide to Inclusive and Compliant Sites

What is Web accessibility and why is it important Web accessibility means designing sites and applications so that anyone can use them, regardless of individual disabilities or limitations. In practice, an accessible site removes technical barriers that prevent interaction for people with visual, hearing, motor, or cognitive disabilities. For example, it includes alternative text for images, subtitles [...]

The invisible danger of turnkey SaaS platforms: Alternative to teachable and skool.com

When you create online courses or digital platforms, SaaS services such as Teachable, Kajabi, Thinkific, Podia or Skool.com seem like perfect solutions: immediate, simple, without technical complications. However, behind this apparent simplicity lies a significant and often underestimated risk: the loss of real control of your business. 🚨 Real Case Teachable: a sudden increase in costs up [...]

Europe and Artificial Intelligence: Waking Up or Staying Behind?

Artificial intelligence is not just a fad of the moment: it is the engine of a new industrial revolution. The United States and China have long understood this, while Europe still seems undecided about what to do. But the time for reflection is over. If Europe wants to play a leading role, it must stop behaving [...]

The European Accessibility Act: A Web that Works for Everyone

Imagine the web as a plaza: a place where everyone can access what they need, whether it is information, a service or an opportunity for growth. The European Accessibility Act (EAA), introduced in 2019, is an important step towards making this digital plaza welcoming and functional for everyone, without exclusions. It is not just about [...]