Category: Marketing

How ChatGPT Apps Could Revolutionize SME Marketing and Growth

🧠 A new paradigm: apps inside the conversation OpenAI has redefined the concept of "app".With the Apps SDK, developers can create integrated experiences inside ChatGPT, allowing users to perform real actions-such as booking, purchasing or consulting information-without leaving the chat. In practice, software becomes dialogue: no more buttons or [...]

E-commerce: How to create a product page that doesn't drive customers away (and makes them buy)

There's a scene that repeats itself every day on thousands of eCommerce sites: a customer comes to a product page, absentmindedly scrolls down, pauses for a moment on the price, then comes back and disappears into thin air. You've almost convinced him, but something hasn't worked. It's like a salesperson who, when it's time to close the deal, gets distracted [...]

Free websites or DIY websites here's what you risk

Imagine you have a starred restaurant. You wake up one morning and decide you don't want to pay rent for the place: you set up in a public park with a portable barbecue and start cooking. Passersby notice the handmade sign and wonder if it's an impromptu picnic. Yes, maybe the steak is [...]