E-commerce: How to create a product page that doesn't drive customers away (and makes them buy)
There's a scene that repeats itself every day on thousands of eCommerce sites: a customer comes to a product page, absentmindedly scrolls down, pauses for a moment on the price, then comes back and disappears into thin air. You've almost convinced him, but something hasn't worked. It's like a salesperson who, when it's time to close the deal, gets distracted [...]