As OpenAI officially releases its API for generating images (gpt-image-1), the big companies-from Adobe to Figma to Airtable-do what you'd expect: they stop fighting and line up to integrate it. Then again, when the market shows you what the new standard is, you adapt or you disappear.
What does this mean in concrete terms?
What the generation of realistic, contextualized and even text-integrated images is about to become a must-have in every software from creative to productivity software. Not because it is "magical," but because it reduces cost, time and makes companies appear more innovative than they often really are.
What to expect shortly?
An avalanche of new AI platforms to generate "revolutionary" images (all using the same engine under the hood).
A new wave of courses, tutorials, webinars and AI gurus ready to explain how to "use images to make your business explode."
And probably, yet another rush to use technology just because "everyone has it."
Reality?
It is not the technology itself that makes the difference, but the context in which you place it.
The gpt-image-1 model is powerful, but it is just another tool.
Those who know how to really use it-to improve a process, speed up a production-will gain advantage.
The others? They will go after the fashion.