About Me / Edoardo Guzzi
Technical consultant and co-founder of WebWakeUp. I handle the technical side of things when the digital world gets confusing: WordPress and WooCommerce, technical SEO, GEO and AEO, cybersecurity, manual processes, API integrations, CRM, Odoo, and AI tools. First, I identify where time, visibility, or control are being lost. Then I address the root cause that’s truly having an impact.
I work remotely with companies and professionals in Italy and Switzerland.
01 / Route
Before getting into technology, I worked in an ice cream shop, a pizzeria, and a kitchen. I had already been studying and practicing computer science and web design on my own, so when I made the switch to the digital world, I wasn’t starting from scratch. The transition didn’t happen overnight. For years, my day-to-day work and my study of computer science went hand in hand: on one hand, deadlines, clients, unexpected challenges, and responsibilities; on the other, websites, digital tools, and experiments to understand how they really worked. When technical work became my main focus, I brought with me a very practical way of thinking. Before proposing a platform or rewriting something, I try to understand the people, processes, and constraints involved. Often, the best solution isn’t to start from scratch, but to simplify and improve what already exists.
Working in production and in the dining room teaches you how to manage priorities, unexpected situations, and people. Today, I draw on those skills when I need to understand how a company really works before I start working on its website or systems.
I didn't just jump into this transition on a whim: computer science and web design were already part of my studies and daily practice. Making the leap was a choice, not an escape.
Today, I work on websites, e-commerce, automation, integrations, and applied AI. My hands-on experience helps me understand the processes, pressures, and needs of entrepreneurs from a broader perspective than that of a purely technical implementer.
02 / Method
The first conversation is meant to understand the context, urgency, and tools involved—not to sell you a solution that was prepared before we even heard you out.
What doesn't add up, who uses the system, and what access rights and restrictions exist.
Causes, dependencies, risk, available data, and the cost of inaction.
Fix, connect, automate, or build: just what you need.
Audits, documentation, and continuity with WebWakeUp as required by the project.
03 / Experience
I am Edoardo Guzzi, technical consultant and co-founder of WebWakeUp. My work spans web development, SEO/GEO/AEO, cybersecurity, support, automation, integrations, and applied AI. My role is to translate a business problem into a technical solution that remains sound even after delivery.
years of experience with websites, technical support, automation, and integrations.
companies and professionals who receive one-time or ongoing support.
Websites, landing pages, sales pages, and digital tools that have been created or updated.
Technical requests, support tickets, and operational issues handled over time.
04 / Areas
Three main sections, without turning this page into a second homepage. For technical and commercial details, please refer to the dedicated pages.
WordPress, WooCommerce, performance, maintenance, accessibility, technical SEO, and development when the existing solution isn't enough. Web site realization
n8n workflow, API, webhooks, CRM, Odoo, and connected internal systems—all without losing track of origin, status, and accountability. Areas of Focus
Analysis, triage, assistance, and agents only when inputs, outputs, limits, and human review are defined. How Do I Use AI?
05 / In-Depth Articles
Guides and analyses to help you understand what’s changing, which risks are real, and what steps make sense to take before making any changes to a system.
06 / First Step
Tell me what doesn't add up, which tools are involved, and how urgent it is. We'll figure out whether immediate action is needed, whether a work plan is required, or whether it's enough to simply streamline what's already in place, without adding any new tools.
Schedule an initial callOr write to me